THUNES.
BRIEF
Thunes is a global fintech company providing complex financial infrastructure solutions. I worked closely with the senior design team to create a dynamic, user-friendly website while evolving their brand language and developing a cohesive asset pack.
APPROACH & CREATIVE DIRECTION
The focus was on clarity, accessibility, and cohesion, translating complex financial concepts into a visual system that felt inviting, modern, and easy to navigate. We prioritised simplicity and consistency, ensuring the brand felt confident and considered without losing warmth or approachability.
EXECUTION & OUTCOME
The project delivered a refreshed digital experience supported by a flexible brand asset library. This included a bespoke icon bank and a series of informational motion graphics that distilled complex ideas into clear, visually engaging narratives. The final outcome was a fresh, cohesive design system that feels modern, intuitive, and scalable across multiple touchpoints.
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