IN BLOOM
BRIEF
For the arrival of spring, The Ministry wanted a campaign that reimagined the season in a way that felt fresh, contemporary, and aligned with the club’s creative edge. The challenge was to move beyond traditional floral themes and reinterpret spring in a bold, modern visual language.
APPROACH & CREATIVE DIRECTION
I developed a creative direction that combined the timeless symbolism of flowers with futuristic design elements. At its core was the metallic chrome garden. A striking motif that appeared across event posters and visuals. This juxtaposition of natural and industrial created a concept that felt both celebratory and forward-looking, capturing spring’s sense of renewal while reflecting The Ministry’s playful sophistication.
EXECUTION & OUTCOME
The project unfolded across a vibrant campaign identity with a colour palette that balanced electrifying hues and soft undertones, evoking both energy and calm. Beyond print and digital collateral, I introduced an interactive element through a bespoke Instagram AR filter, allowing users to bring the metallic garden to life via animated flowers and chrome textures. This extension encouraged guests to scan, capture, and share their experiences, expanding the campaign’s reach and engagement.
By blending tradition with modernity and layering in interactive technology, In Bloom transformed a seasonal moment into a memorable and shareable brand experience.
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