In Bloom reimagines the arrival of spring within the Ministry members club through a classical floral theme, reinterpreted through a modern lens. The project breathes new life into the traditional concept of spring, infusing it with a contemporary edge. 

The creative direction is electric, reinforcing the brand’s commitment to creativity and engagement. At the heart of the project lies the metallic chrome garden, featured prominently on event posters. This metallic garden symbolizes the welcoming embrace of spring while adding a touch of futuristic sophistication to the traditional floral motif.

The colour palette is both vibrant and soothing, blending electrifying hues with soft, calming undertones. This juxtaposition creates a visual experience that is both dynamic and harmonious, capturing the essence of spring’s renewal.

One of the project’s highlights is the development of a dedicated Instagram AR filter. This filter brings the chrome garden and metallic flowers to life through animations when scanned with a phone. By integrating augmented reality technology, we invite viewers to interact with the designs in a whole new way, encouraging them to scan, capture, and share their experiences to elevate brand awareness.