HoM
The House of Ministry Run Club, initially launched as a three-week trial session for our members, quickly evolved into a thriving community. What began as a modest initiative during the hot summer months soon gained momentum, transforming Wednesday morning runs into a highlight of the week for many. Friendships were forged, and a genuine sense of community emerged among runners of all levels, creating an atmosphere filled with excitement and a shared passion for the sport.
Building on this success, the Ministry collaborated with Hackney Moves to become the official wellness tent at the Hackney Half Marathon 2024. Our partnership enabled us to bring 20 dedicated club runners to compete in the marathon, sharing in a collective journey of resilience and self-discovery, both physically and mentally.
This event-based project facilitated the development of the Run Club’s unique brand, identity, and tone of voice. We seamlessly integrated the core style of The Ministry and Ministry of Sound into an engaging and energetic identity. This was reflected across various event collateral, including social media posts, event schedules, fly posters, invitations, and merchandise. The project not only celebrated our runners’ achievements but also strengthened the House of Ministry’s presence within the broader community.
Design Direction: Sabrina Brouwers
Social Media: Beau Gervaise
Event Programming: Kate Courfield
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