FUTURE DISCO
BRIEF
Future Disco, a London-based record label founded in 2009, approached me to refresh their brand and reconnect with both existing and new fans. Known for blending disco influences with laidback house, the label sought a visual identity that could support its full ecosystem, from compilations and artist releases to club nights, a global radio show, and merchandise, while reflecting its ethos of “disco reimagined.”
APPROACH & CREATIVE DIRECTION
I developed a creative direction that moved beyond a traditional image-led approach, building a versatile visual language that could work across day and night contexts. Drawing on bright colour palettes, bold typography, and playful graphic motifs, the identity was designed to feel lively, recognisable, and adaptable, capturing the spirit of disco while projecting the future of the genre.
EXECUTION & OUTCOME
The rebrand created a cohesive 360° environment for Future Disco, from social media and event promotion to merchandise and label releases. The visual language allowed the brand to communicate consistently across diverse touchpoints, supporting both the laidback, poolside vibe of daytime audiences and the high-energy pulse of club events. By focusing on versatility and recognisability, the refreshed identity strengthened the connection with electronic music lovers worldwide, establishing Future Disco as a dynamic, forward-looking brand while honouring its 13-year legacy.
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