BST
BRIEF
The Ministry Festival was conceived as a celebration of UK summer culture, drawing inspiration from iconic moments like Wimbledon, beach escapes, open-air film screenings, and music festivals. The brief was to capture this eclectic mix of experiences in a way that felt vibrant, joyful, and unmistakably Ministry.
APPROACH & CREATIVE DIRECTION
I set out to create a visual identity that channelled the infectious energy of summer while staying true to the bold attitude of The Ministry. My creative direction centred around colour - dynamic, saturated hues that evoked warmth, play, and excitement. The aim was to design a brand world that felt instantly uplifting and immersive, a visual extension of the festival experience itself.
EXECUTION & OUTCOME
The identity was applied across event production, marketing collateral, banners, and signage, ensuring a cohesive look and feel throughout the event. The result was a festival brand that guided attendees visually through the event while amplifying the celebratory atmosphere at every touchpoint.
By fusing eclectic cultural references with bold visual storytelling, the brand captured the joy of the season and created a sense of escapism that resonated with audiences long after the event.
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